What is GreenTag and Why it Matters for Your Home

What is GreenTag and Why it Matters for Your Home

DIY Tips & How To Retail

You want your home to feel safe, look beautiful, and stand the test of time. But when you’re choosing paint, how can you be sure what’s in the pail supports that vision? This is where GreenTag Certification helps, as it’s an independent, science-based system that gives you confidence in the materials you use.

Haymes Paint have spent over 90 years crafting high-performance paints for Australian homes. Today, we’re proud to offer a growing range of GreenTag Certified products that meet the highest standards for quality, durability, and material transparency. 

Learn more about what GreenTag is, why it matters for your home, and how our certified paints can help you make a smarter, safer choice, without sacrificing colour, finish, or performance.

Why Haymes Paint Cares About Certification

Since 1935, Haymes Paint has remained Australian-made and family-owned, handing down knowledge, craft, and care through four generations. We’ve always believed in doing things properly, which means never compromising on quality and being honest about what’s inside our products. Read more about our sustainability commitments.

Our commitment to research and technical excellence has made us Australia’s largest independent paint brand. Adding GreenTag Certification to our range was a natural progression of our values. When we put our name on a product, we want to be absolutely sure it performs the way you expect it to, for years to come.

What GreenTag Means for You

Global GreenTag is one of the world’s most trusted product certification systems. It exists to cut through confusing or unverified claims, offering consumers a clear, science-based way to evaluate health, safety, and environmental impacts.

GreenTag Certification assesses products against strict criteria, including:

  • VOC emissions (Volatile Organic Compounds)
  • Material ingredient transparency
  • Risk assessments for human health impacts
  • Lifecycle and air quality performance

For you, this means every GreenTag Certified product has been independently tested to ensure it supports healthier living environments.

Why Certification Matters in the Home

Choosing the right paint isn’t just about colour or coverage. The products you use on your walls, ceilings, trims, and floors can influence your home’s air quality, especially in well-insulated or newly built homes where ventilation is lower.

Paints with high VOCs can release odours and fumes long after they’ve dried, contributing to everything from mild headaches to respiratory issues. If you’re painting your home, you want the peace of mind that comes from knowing your paint has been tested for exactly these kinds of risks.

That’s why GreenTag Certified paints make such a difference. They're ideal for:

  • Nurseries and children’s bedrooms
  • Family rooms and hallways
  • Kitchens and bathrooms
  • Homes with asthma or allergy concerns
  • Any space where health and comfort matter

Explore the Haymes GreenTag Certified Range

You don’t need to compromise on colour, durability or ease of use to make a smarter paint choice. Our certified interior paints are backed by our reputation for long-lasting, premium finishes.

Expressions® Interior

A high-performance paint that’s low in odour, highly washable, and resistant to mould and mildew. Ideal for busy family homes, including kitchens and bathrooms, with a 7-year mould protection guarantee.

Ultratrim®

A tough, water-based acrylic enamel perfect for doors, trims, and window frames. Fast-drying and non-yellowing, Ultratrim delivers a chip-resistant finish for interior trim work.

Ultraseal®

An interior sealer undercoat that blocks stains and ensures a smooth finish. Designed for use with water-based topcoats, it helps improve adhesion and coverage for lasting results.

Answering Common Questions

“Is this just marketing?” Not at all. GreenTag is an internationally recognised third-party certification system. It’s independent from paint manufacturers and involves scientific testing and reviews.

“Will certified products cost more?” These paints may carry a slightly higher price point, but they often last longer, cover better, and require fewer re-coats, saving time and money in the long run.

“Are colour options limited?” No. All of our certified paints can be tinted with the Haymes colour range. You get the same creative freedom with added peace of mind.

“I’ve never heard of GreenTag, should I be worried?” GreenTag is widely used by architects, designers, and builders across residential and commercial projects. While it may not be a household name yet, it’s one of the most rigorous certification systems available in Australia.

Make the Smarter Choice for Your Home

GreenTag Certification gives you clarity and confidence for things like material transparency, VOC emissions, and indoor air quality performance. So instead of wondering what’s in the paint pail, you know it’s been tested, verified, and approved.

Explore our GreenTag Certified product range Find your nearest Haymes Paint stockist
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