Commonly termed the ‘Me Decade’ the 70s was a time of self-discovery and self-assurance in all aspects of life. While the world looked grimly at oil crises and inflation, the design industry took the time to reflect on nature and environmental concerns. Many bold patterns of the 60s were reinterpreted through to the 70s into earthy tones with a more natural aesthetic. Colours became mellow and easier to live with and the introduction of plants in the home reflected a stronger connection to nature.

1970s

 Styling by Ruth Welsby, photography by Martina Gemmola.